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Why Is Google My Business Important For SEO

Every day, numerous local businesses strive to compete online with each other to offer their products and services to their communities. With Google My Business, you can easily promote positive local search engine optimization (SEO) practices for free and get noticed on Google.

Stay on this blog, and you will learn about the importance of GMB and how it can be ideal for local SEO. Read about it!

What is Local SEO?

Local SEO is a specific type of search engine optimization that assists small, physical businesses to appear in local search results. By adopting a more localized approach to their SEO strategy, businesses can take advantage of individuals searching for “barbershops near me” or “barbershops in Ontario,” for example.

Is It Really Important To Show Up For Local Searches?

According to Neustar, 78% of local-based searches made on a mobile device result in offline purchases. Additionally, Google reports that 76% of people who search for something nearby visit a business within one day. Furthermore, a report states that 71% of people search for a business to confirm its location before visiting for the first time.

What is Google My Business?

Google My Business is a cost-free tool that assists businesses in managing their online presence and controls how they appear in organic search results, including Maps. A Google My Business listing comprises vital business information that consumers rely on when making purchase decisions, such as:

  • Business name
  • Description
  • Street address
  • Business hours
  • Website
  • Photos
  • Reviews

Having accurate Google My Business (GMB) listings can significantly increase the reputation of businesses among customers searching locally. This is because Google uses the information provided in GMB to populate the Local 3-Pack for Maps in search results pages.

If you haven’t heard of the Local 3-Pack, you may have seen it at the top of the search results page before. Adding photos to the GMB listings can also be beneficial.

According to Google, businesses that add photos receive 42% more requests for directions on Maps, and 35% more clicks through to their websites than those that don’t.

How Does Google Determine Local Ranking?

Google utilizes various factors to decide a business’s ranking in local search results. However, the exact method used by Google to determine local search results is not publicly disclosed.

Distance, relevance, and prominence are three of the most significant factors that influence the ranking of local search results. These factors are crucial in providing searchers with the best possible match for their local search query and, as a result, have an impact on the ranking of the results.

  • When it comes to Google search results, three important factors determine how your business is ranked: distance, relevance, and prominence.
  • Distance refers to how close the search results are to the location that’s defined in the search. If the search uses “near me” or doesn’t specify a location, Google will use the searcher’s location to provide the most relevant results.
  • Relevance measures how well the search results match what the user is looking for. If you want your business to appear in relevant search results, it’s important to have accurate and thoughtful information on your Google My Business (GMB) listing.
  • Prominence is all about how well-known your business is, both online and offline. A business that has more positive reviews and useful content on its website will be ranked higher in search results. Having several photos on your GMB profile can also boost your prominence.

Google may rank Business A higher than Business B, even if it is farther away, due to its greater popularity and relevant services.

How Do I Get Started Using Google My Business?

Getting started with GMB is pretty straightforward. The first thing you need to do is create an account or claim your business. Sometimes, your business listing may already exist, and you must inform Google that you are the owner.

During the verification process, Google will mail a postcard to your business address. The postcard will be addressed to you and include instructions on how to proceed.

However, some businesses may be able to verify their listing via phone call or text. Once you have completed the verification process, it’s time to fill out your business profile.

How Do I Optimize My Google My Business Listing For Local SEO?

If you are thinking ‘how does Google My Business help?’, then here are some tips for making sure you are using your GMB listing to its maximum potential.

  • It is crucial to maintain consistency in the information presented online regarding your business. When creating your account and claiming the Google My Business (GMB) listing, ensure that the business name, address, and phone number are accurate and consistent. If you have spelled out the complete street name on your website, avoid abbreviating it on your GMB listing. Similarly, if you have abbreviated “Street” on your website, make sure to use “St.” on your listing.
  • Please select a business category that closely matches yours.
  • When selecting images for your business, choose ones that showcase the business, employees, and products to give potential customers an idea of what your business is all about.
  • Responding to both positive and negative reviews from customers is crucial for Google’s organic SEO ranking.
  • It is crucial to keep your listing current as your business evolves.

The benefits of Google My Business are on another level. It is a great tool for improving your business’s search engine optimization efforts. An accurate business listing can significantly support your local search ranking.

However, it’s important to note that this should be just one component of a larger on- and off-site SEO strategy. We strongly recommend that you work with a professional team that can audit your online presence and help you address every aspect of a solid SEO strategy.

Final Thoughts:

Google My Business (GMB) is crucial for small businesses to succeed in local markets. To optimize GMB listings, businesses must ensure consistency, engage with reviews, and adapt to current circumstances. Integrating GMB into a comprehensive SEO strategy with professional guidance is crucial for maximizing its benefits.

If you are looking for a digital marketing agency in Mississauga that can help you in setting-up and optimizing your GMB profile, contact Kanadev.

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